Terms and conditions

Who we are As set out in our terms and conditions, this Website and the App are operated by SWAY London Limited, whose registered address is 26 Bell Street, Sawbridgeworth, Hertfordshire CM21 9AN. Company number: 12603456, SWAY London Limited is the data controller in respect of information collected when you browse this Website and the App and purchase our products. If you have any queries regarding our use of personal information or this privacy policy, you can write to Data Protection, 26 Bell Street, Sawbridgeworth, Hertfordshire CM21 9AN. Information we may hold about you When you register to use our Website or App, purchase a product, register to receive our emails, apply for a job, enter a competition or promotion run by us or contact us, personal data you provide, such as your name, date of birth, contact details (including social media accounts), telephone number, transaction history, log in and payment information, will be collected. When you browse our Website or App, whether or not you are registered, purchase a product, register to receive our emails, receive and open or click our emails, or make a job application, we and our partner advertising networks, advertisers and advertising affiliates (Third Party Advertisers), will collect user information such as your location, language, assumed gender, IP address, when you visited our Website or App, how you arrived on our Website or App, where you visit after our Website or App, the pages you visited, how long you spend browsing individual pages on our Website or App, any products you have viewed, purchased, or put in your basket, and the browser (where applicable) and device you used to access our Website or App. In circumstances where you contact us by telephone, calls may be recorded for quality, training and security purposes. Calls may also be monitored without your consent in the following circumstances: to provide evidence of a business transaction; to prevent or detect a crime; to ensure that we comply with regulatory procedures; to see that quality standards or targets are being met; and to secure the effective operation of the telecom system. How we may use your personal data We may use your personal data in the following ways:

• to fulfil your order - we require your identification, contact and payment information to enable us to enter into a contract with you and are unable to do so without this information (please note that your details may need to be passed to another company and/or a third party, such as one of our couriers or one of their customs clearance agents, in order for them to supply or deliver the product that you ordered and we may retain your details for a reasonable period of time after you have completed the transaction in order to fulfil any contractual obligations such as refunds, guarantees etc and to meet any legal obligations for the retention of transactional data).

• to tell you about similar products and services, or products and services that you ask us to send you information about, by email, post, mobile, telephone and/or through other digital means (depending on your stated preferences) including social media platforms;

• to provide you with services you request from us;

• to register you on the Website or App (where this involves setting you up with an account, we will use your personal information to maintain and update your account (e.g. such as a change of address or change in your marketing preferences);

• to administer our Website and App;

• to analyse, and improve, the use of our Website, App and retail offering, including how you move around our Website or App;

• to administer any competition run by us. Please refer to the specific terms and conditions for each competition;

• to measure and analyse our advertising;

• to make suggestions and recommendations to you, other users of our Website and App, and users of the services of our Third Party Advertisers about products or services that may interest you or them;

• to keep in touch with you regarding your marketing preferences;

• to keep our Website, App and network safe and secure;

• to process payments, and detect and prevent fraudulent transactions and/or any other criminal activity (we may pass your details to a third party to carry out these functions); and

• to assess and process your job application. We process this data where you have given us consent to use it, where it is necessary to perform our contract, to take steps at your request prior to entering into a contract, where required by law or in pursuit of our legitimate interests where these are not overridden by your rights and interests, such as to provide appropriate marketing and to maintain our services. How long we keep your information We will not keep your personal information for any purpose(s) for longer than is necessary and we will only retain the relevant personal information that is necessary in relation to the purpose. We will retain the personal information you provided on registering an account on our Website or App so long as that account remains in existence. In the case of any contact you may have with our customer services department, we will retain those details for as long as is necessary to resolve your query and for a short period after the query is closed. On making a purchase through our Website or App, we will retain certain limited personal information such as your name, email address and postal address until you ask us to update or delete those details for the purpose of reporting new and existing users to our affiliate advertisers. We retain transaction information for as long as is required by law. We will retain information regarding your website browsing history for a similar period. If we are legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also retain some of your personal information for a limited period of time, even after you have closed your account. We will retain your information for a short time beyond the specified retention period, to allow for information to be reviewed and any deletion to take place. How we might share your personal data We may share your personal data with:

• Our professional advisers, including, without limitation, our insurers;

• Our suppliers, business partners and sub-contractors;

• Our couriers and, where applicable, their customs clearance agents;

• Our Third Party Advertisers;

• Search engine and web analytics providers. In the event that we were to sell our business or assets, we may disclose your personal data to any prospective/actual purchaser and/or their advisers. We may also disclose your personal data where we are subject to a legal obligation to do so, in connection with the prevention or detection of crime, for the purpose of establishing, exercising or defending our legal rights, or where we consider that we receive a valid request for disclosure. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information we obtain about you, we are entitled do so. Our Website and App may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites. Where we store your personal data The information that we collect from you may be transferred to, and stored outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Where we do so, the third country's data protection laws will have been approved as adequate by the European Commission, or other applicable safeguards are in place. Your rights You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data, clicking the unsubscribe button on any communication we have sent to you, by accessing the customer preference centre or by contacting us. Where you have consented to us using your personal data, you can withdraw that consent at any time. If the information we hold about you is inaccurate or incomplete, you can notify us and ask us to correct or supplement it. You also have the right, with some exceptions, to ask us to provide a copy of any personal data we hold about you. If you chose to exercise this right, then in certain circumstances any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you. From 25 May 2018, if you have a complaint about how we have handled your personal data, you may be able to ask us to restrict how we use your personal data while your complaint is resolved. In some circumstances you can ask us to erase your personal data if you withdraw your consent, it is no longer necessary for us to use your personal data, you object to the use of your personal data and we don't have a good reason to continue to use it, or we haven't handled your personal data in accordance with our obligations. To exercise these rights, we need to be suitably satisfied of your identity and so may request you provide identification documents or confirm other details we may hold about your (such as a recent delivery reference or address). If you have any queries or concerns regarding how we use your personal data, please write to Data Protection, SWAY London Limited, 26 Bell Street, Sawbridgeworth, Hertfordshire CM21 9AN. If you are not happy with our response, you can contact the Information Commissioner's Office: https://ico.org.uk