About Us

SWAY London is a luxury lifestyle streetwear brand focusing on collections for both men and women. Our aim is to turn SWAY London into an internationally recognised brand known for its quality, styling, and value to consumers worldwide.

SWAY London uses premium fabrics and sustainable cotton, featuring hoodies, sweatshirts and t-shirts and much more, with the SWAY London logo is prominent throughout and key to the collections. Embedded into the SWAY London brand is the Phoenix design, Creating a recognisable symbol and iconic looks to both menswear and womenswear ranges.