About Us


SWAY London is a luxury, sustainable streetwear clothing brand focusing on collections for both men and women.

SWAY London is growing into an internationally recognised brand, known for its quality, styling, and value to consumers worldwide.

SWAY London uses premium fabrics and sustainable cotton with the SWAY London logo prominent throughout the collections. Embedded into the SWAY London brand is the Phoenix, creating a recognisable symbol and iconic looks to both menswear and womenswear ranges.